Personal branding is important. Creating an online persona helps reflect who you truly are online, what you can offer the general public, presents the ability to become a thought leader and industry expert, and opens up new doors to new connections and more influential people in your (and other!) industries.
Personal branding can be a massive part of freelancers day to day roles in getting themselves out there and their services known, as well as people who operate on sites like Fiverr.
In this 4 step Magic Mouse Guide to personal branding, we’ll be taking you through several steps to help ensure that your personal branding on social media is the best it can be, and what steps you should take to ensure that you stay at the forefront of peoples minds when it comes to your industry.
What is personal branding?
First off, you may be a little confused about what personal branding actually is. Personal branding is the process of marketing yourself and your career as a brand. It allows you to show the world your skills, experience, personality, and targets that you have set for yourself.
Personal branding can be great for your profession. Establishing a fantastic personal brand ensure that you come across trustworthy in your industry, and as mentioned before, opens the doors for new connections and new ventures to present themselves.
If you are working in a Sales role, it is also how you will come across to potential clients, and could potentially impact their first impressions of you as a person. A strong personal brand will also help you stand out more in your field of work.
Most people automatically have a distrust of business ran adverts, and to a certain extent, business run pages. Through a person, however, relaxes people, and makes them more engaged in what this person is saying, in turn, leads to them becoming a potential connection.
1) Become active on social media platforms
The first step is pretty self explanatory. You need to be active on social media platforms, and be active on the right platforms at that. Update your platforms across all platforms you are currently active on regardless, and start using the following steps coming up in this guide to become an active member of your industry.
Facebook is, in this case, not the most ideal platform to increase your personal branding on (although a great Facebook page can go a long way if set up correctly!). In the case of personal branding, the best platforms to use are LinkedIn and Twitter, as well as Pinterest (depending on your profession).
Twitter and LinkedIn are great places to build connections and get engaged with other people. LinkedIn allows you to build a professional following and advertise your services to others directly working in your industry, and get connected with the people who may benefit from your help the most, while Twitter is fantastic for tracking and following influencers, and also getting in contact with them (we’ll go over influencers a little later in this guide!).
Pinterest is a fantastic place to build boards relating to the wares you offer, and portray each of them in a visual manner to potential clients. Whether that be handcrafted jewellery or unique cooking recipes, Pinterest allows you to share them with the world in a fun, interactive way that is easily accessible for everyone.
For more info on the different social media platforms available, check out Magic Mouse’s blog on that right here!
2) Share engaging content regularly
The next step to effective personal branding is sharing content, and doing it regularly at that. This one is pretty self explanatory. Sharing good content and getting involved in the conversation regarding a specific topic can help boost your personal brand massively. This will show people that you are in the loop with industry topics and hot world topics, as well as allow people to see what side of the fence you sit on regarding a particular subject.
It is also important that your account keeps posting regularly. Posting once a month or once a week is not going to help your build your personal brand. On the flip side, however, spamming an account with 3 posts a day is probably not going to help either. Rather, try and stick to 1 post per day (with 2 posts as a maximum).
3) Create and share your own content
While sharing other people’s content is a good way to start engaging with other people over a like minded subject, writing your own content and getting it out there to a wider audience is a brilliant way to establish yourself as a thought leader, and build a conversation around a topic that you may start through a simple blog post.
Try to stick to a topic that relates to your field of expertise, and use it as a chance to show off to people that you know exactly what you are talking about in this given field. Keep each topic professional, and be sure to engage with users who engage with you regarding your content, as this can be a great way to to open doors to new connections and new ventures!
LinkedIn is a fantastic place to get some inspiration too, and allows you to see exactly how certain industry leaders can use their skills. Check out multiple accounts to see the type of content they are putting out, and see how engaged they are with their following.
Take note that if you are wanting to put content out, it is a very good idea to do so on a regular basis, and never have too long a break in between content posts.
4) Research influencers, and engage with them
Influencers have a massive following, and one that you can potentially tap into given the right approach. These people are active across multiple social medias regularly, and create engaging content on a sometimes daily basis in order to better engage with their followers (and potential customers). For more information on influencers, check out Magic Mouse’s guide on uses of social media right here!
Working with and collaborating with influencers can be hugely beneficial to your own personal brand in the long run. Seeing as they have such a devoted following, influencers can connect you to their followers, who will trust their recommendation of you and be more likely to check you out if they have been invited to. This, in turn, opens the door for you to acquire an even larger following of your own.
It is crucial, however, that you try to connect to influencers who are in a similar industry to you, otherwise your efforts may be in vain, if you are trying to target a target audience that is not related to what you offer. Try using sites like SimiliarWeb, which allows you to find out which demographics follow certain bloggers (as well as a whole host of other benefits too!
The final say!
And that is just 3 quickfire tips from us here at Magic Mouse Media to take into consideration when it comes to the world of personal branding. We’ll be back soon with another blog post covering another aspect of social media. Until then, if you have any questions relating to personal branding, or what Magic Mouse offers in general, don’t hesitate to get in contact with us.
The Magic Mouse Media Team