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facebook page optimisation

How To: Optimise Your Page

In the third instalment of our Facebook How To series, we’ll be taking a look at the best page optimisation methods to help your recently created Facebook page. In other words, that means we’ll be taking a look at how you can best fill out the essential parts of information that you need to make your page seem both more authentic, and also how you can increase your rankings in the search engine in the process, depending on how well you optimise your page.

Let’s take a look at some of the best practises, shall we? There is a lot to cover with page optimisation, so let’s not waste anymore time!

Create a custom URL

First off, to help with your page optimisation, you are going to want to make sure you create a custom URL, and do not stick with the generic one Facebook associates to your page. Not only does the generic URL look sloppy and ugly, it is also makes it much harder for you to direct people to your page. Think about it, you don’t want to be sending someone a message saying “Yeah, we are on Facebook. You can find us at facebook.com/29%13tp20/”. Something along the lines of, for example, facebook.com/magicmousemedia/, highlights our company name easily, and looks much better on the eye! People are also more likely to click on a link that looks more authentic (includes a business name, for example), rather than just a string of numbers and letters.

Another benefit of creating a custom URL is that it instantly becomes much easier for people to find your Page when searching if it has a unique and distinguishable username, whether this be through Google or Facebook. If people remember your brand name and search for you, chances are they will stumble across your page if you create your custom URL correctly. You ideally want your Facebook page to be your second web home page, and creating a custom URL means that more people will come to your page.

The safest and best practise when selecting your username is to make it effective and simple. Make sure it represents your brand. For example, Magic Mouse Media’s username on Facebook is simply ‘@magicmousemedia’. Simple and straight to the point!

To change your URL, head to the ‘About’ section of your new page, and select ‘Create Page @username’. From there, simply input the username you want. You could just simply make it the same as your company name, and there is nothing wrong with doing so! If your desired username is taken, however, consider clever abbreviations, or perhaps a shortened version of your page name.

page username
page url

You may be wondering, as we initially were, what exactly the difference is between your page name and username? Surely they shouldn’t matter?

Your page name is what appears under your profile picture as the title of your page. This is also what appears when your page is tagged in posts or comments, to list a couple.

Your username (or URL) is the link or address for your Facebook page. This is what shows up beneath your page name, as well as what appears in the address bar of your chosen browser.

Include your phone number, address, and as much information as you can include!

This is another thing you can do to help with your page optimisation! You should absolutely fill in information that shows your phone number, address, websites and email info. Therefore, make sure to fill out as much as you can in your page info. Adding an address, for example, not only helps people find out where you are, but it also helps with indexing your brand for local search results. Google will pay more attention to pages that fill out specific ‘About’ information, so be sure you’re not missing out!

To fill out any information you need to, simply head to the ‘About’ section on your page, and select ‘Edit Page Info’. From here, scroll down to find where you can add the details you need. You don’t need to add everything necessarily, but you should DEFINITELY include a phone number and an address as bare minimum.

page details
page location details

Pay attention to the ‘About’ section

The ‘About’ section is a good place to provide a brief description of your business, and what it is you offer. You get the chance to provide this in the ‘More Info’ section. You get 155 character to play with, and in order to be correctly displayed in the search engine snippet, on both mobile and desktop, we recommend you fill out this section. Think of it as a meta description! To find this, select ‘About’ from your page, and scroll down to ‘More Info’. From there, hover over the ‘About’ subheading and select ‘Edit’ to begin.

Complete your short description, and be sure to use accurate wording (including targeted keywords) for the best results.

We would recommend adding the link to your website or landing page within the short description, as this will strongly improve the findability of your home page, for example.

page about

Place keywords strategically

Identify your keywords early on in your social media plan (more about keywords from this great guide from WordStream here!), and place them strategically around your Facebook page. You don’t want to spam them (trust us, Google and Facebook do not like keyword stuffing, and will actually rank your page down if you do this!), so stick to around 5-6 to use around your page. Include them, if you can, in the URL, Page Title and About section, so they look natural and not forced. This will help greatly with SEO ranking, if done correctly!

A final reminder from the last guide…be sure to add a profile picture and cover photo!

You should have ideally done this when creating your page, but if you haven’t, now is a great time to add a shiny new profile picture and cover photo for your page! Little things like this help reassure your audience that you are professional, and are engaged with the page. Be sure your profile picture is your business logo, and make more use of the cover photo size to perhaps convey a special offer, for example.

profile and cover photo

That’s a wrap for page optimisation!

And that, as they say, is that! We hope you’ve enjoyed the latest edition to our how to series, and hopefully it’s helped you fill in either a large chunk of your page, or simple fill in some gaps you may have been missing, or didn’t even know existed! Keep your eyes peeled for the next edition of our Facebook how to series…we’ll see you very soon for how to create a post!

The Magic Mouse Media Team